Redken Shades ALK Hair Dye, 60ml - 9GI

Alkaline Demi-Permanent Hair Color Redken Shades ALK

Redken Shades ALK is a new alkaline demi-permanent hair color in a liquid-cream format, designed for situations where a more pronounced result is needed compared to a classic gloss service. The formula combines color performance with a more caring feel on the hair fiber, delivering a richer, denser, yet modern-looking result.

Shades ALK provides up to 75% gray coverage, up to 1 level of lift, and up to 8 weeks of color vibrancy. The range is designed as a complement to Shades EQ and is especially suitable for cases where a stronger color deposit, gentle lift of the natural base, or more confident blending of early gray hair is required without transitioning to permanent color.

Thanks to its alkaline pH technology, the color helps 100% oxidative dyes penetrate deeper into the hair fiber, ensuring a richer and fuller color payoff. At the same time, the formula maintains a visibly healthier hair appearance, preserving softness, movement, and shine after the service.

How it works

Shades ALK works on the hair in multiple ways:

• provides up to 75% gray coverage
• delivers up to 1 level of gentle lift on the natural base
• creates a denser and more насыщенный color result compared to classic gloss
• maintains shine, movement, and a more polished hair appearance
• allows for soft regrowth without harsh demarcation lines

As a result, the hair looks more color-filled, shinier, and visibly healthier, while the shade maintains true-to-tone results for up to 8 weeks.

Key technologies

1. Alkaline pH Science — an alkaline technology that adds extra “power” to the formula for enhanced color deposit, up to 1 level of lift, and more reliable gray coverage.
2. 14% Hydro-Magnetic Complex — a concentrated blend of moisturizing and softening agents acting as a “moisture magnet” to help maintain hydration and shine of the hair fiber.
3. Tripeptide Infusion — a technology that helps the formula bond better with the hair fiber and supports 4 signs of healthy hair: color, hydration, shine, and vitality.

Key benefits

1. Up to 75% gray coverage
2. Up to 1 level of natural base lift
3. Up to 8 weeks of color vibrancy
4. Richer result compared to classic gloss service
5. 50 fully intermixable shades for flexible salon work
6. Low-commitment service with soft regrowth and no harsh lines

Who is it for?

Shades ALK is especially suitable if the client:

• wants a denser color result than traditional toning
• needs gentle blending or coverage of early gray hair
• wants to refresh the natural base and add brightness
• is looking for a demi-permanent service with soft regrowth
• needs a combination of color, shine, and a more polished hair look

How to use

Mix Redken Shades ALK in a 1:1.5 ratio with Redken Pro-Oxide Cream Developer 10 Volume (3%) in a bowl or applicator bottle. Apply to zone 1 (regrowth), and for virgin application, extend to zone 2 if needed. Process for 20 minutes at room temperature without heat. Then rinse thoroughly. To complete the service, it is recommended to use Acidic Bonding Concentrate care.

Ingredients: AQUA / WATER • CETEARYL ALCOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • OLEIC ACID • OLEYL ALCOHOL • TOLUENE-2,5-DIAMINE • COCO-GLUCOSIDE • m-AMINOPHENOL • HYDROXYBENZOMORPHOLINE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • SODIUM METABISULFITE • 2,4-DIAMINOPHENOXYETHANOL HCL • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • THIOGLYCERIN • SODIUM LACTATE • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-7 (F.I.L. Y70065341/1).