Izumi Tonic - to strengthen hair

Izumi Tonic is a strengthening and thickening hair care system based on rice water. inspired by yu-zu-ru, the ancient Japanese practice of bathing hair in rice water to give it strength, thickness and shine. 30 times stronger hair, 91% less chance of split ends (common test of shampoo, treatment and leave-in complex compared to regular shampoo).

Japanese women during the Heian period had floor-length hair, which was maintained by regular rice baths. Shu Uemura laboratories in Tokyo have discovered key proteins in rice water that help strengthen hair and added them to the formulas of Izumi Tonic products. Rice water helps restore damage, elasticity and reduce dryness and brittleness.

Each product in the Izumi Tonic line is created with the invigorating tonic scent of izumi. The scent opens with bright citrus top notes and combines with a fresh, woody musk reminiscent of a rice field that will take your breath away.