Shu Uemura Ashita Supreme Revitalization Shampoo - 300ml

Shu Uemura Ashita Supreme Revitalization Shampoo is a professional shampoo designed for deep cleansing and gentle care for both hair and scalp. Created for daily use, it is suitable for all hair types, especially weakened, dry, dull, and breakage-prone hair.

The shampoo gently yet effectively removes impurities, excess sebum, and styling residue without disrupting the scalp’s natural balance. Its formula is enriched with active ingredients, including ashitaba extract — a Japanese plant known for its powerful antioxidant and strengthening properties. As a result, hair receives complete nourishment from roots to ends, becomes more elastic and smoother, and is easier to care for in subsequent steps.

After using Ashita Supreme Revitalization Shampoo, the hair feels clean, alive, and resilient, while the scalp feels comfortable and balanced. The shampoo creates a rich lather that spreads evenly through the lengths, supporting gentle cleansing and preparing the hair for the next steps — a mask, conditioner, or serum.

Shampoo fragrance is a multi-faceted composition inspired by the homeland of ashitaba — the subtropical forests of Hachijō-jima Island. At its base is the sensation of moist volcanic soil and salty ocean spray, creating an atmosphere of freshness and natural strength. The fragrance opens with star anise, moves into a soft floral heart with jasmine, and finishes with a warm patchouli trail. The result is a warm citrus scent with natural depth — refined, balanced, and signature to Shu Uemura’s premium care.

Main benefits

• effective cleansing without over-drying
• strengthens the hair structure
• improves elasticity and softness
• enhances manageability and makes detangling easier
• prepares hair for the next care step (mask, essence)
• suitable for regular use

Who it’s for

An ideal choice if hair is weakened, becomes dull and brittle, is difficult to detangle, or needs structural recovery. The shampoo also fits well into a complete routine after frequent use of styling products, heat styling, or coloring.

How to use: Apply to wet hair, massage, and rinse. Then apply Ashita Supreme conditioner/mask and serum. For double cleansing: once a week, use the Ashita revitalizing scalp scrub, followed by the shampoo and the rest of the care routine.

Ingredients: AQUA / WATER / EAU, SODIUM LAURETH SULFATE, COCO-BETAINE, SODIUM CHLORIDE, PARFUM / FRAGRANCE, LAURETH-5 CARBOXYLIC ACID, AMODIMETHICONE, SODIUM BENZOATE, SODIUM, HYDROXIDE, CITRIC ACID, HEXYLENE GLYCOL, POLYQUATERNIUM-7, COCAMIDE MIPA, PEG-55, PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, SALICYLIC ACID, PEG-60 HYDROGENATED CASTOR OIL, BUTYLENE GLYCOL, BENZYL SALICYLATE, LINALOOL, BENZYL ALCOHOL, LIMONENE, ALPHA-ISOMETHYL IONONE, HYDROXYCITRONELLAL, ANGELICA KEISKEI LEAF/STEM EXTRACT