Shu Uemura Yūbi Blonde Anti-Brass Purple Shampoo - 300ml

Shu Uemura Yūbi Blonde Anti-Brass Purple Shampoo

Yūbi Blonde Anti-Brass Purple Shampoo is a specialized purple shampoo for blonde, lightened and highlighted hair, developed to neutralize unwanted warm tones (yellow and brassy hues) between salon services. The formula helps maintain the purity and cool balance of blonde shades, giving the hair a clearer, cooler and more refined radiance.

Enriched with violet pigments, it acts as a color-correcting treatment that gently counteracts warm reflections and prevents the appearance of brassy tones. The shampoo delicately cleanses hair and scalp without drying out the lengths, while supporting smoothness and improving manageability for easier detangling and subsequent care.

This product is ideal for those who want to keep their blonde tone clean, cool and fresh between color appointments, preserving natural shine and a well-groomed appearance.

How it works

The purple shampoo works in a comprehensive way:

• provides color-correcting action through violet pigments
• neutralizes unwanted warm (yellow/brassy) tones
• gently cleanses without over-drying
• maintains clarity and cool balance of blonde
• improves texture and eases detangling

With regular use, hair appears cooler in tone, more radiant and visibly more polished.

Key Benefits

1. Neutralizes unwanted warm blonde tones
2. Maintains a cool, clean shade
3. Gentle cleansing without dryness
4. Improves texture and softness
5. Suitable for natural and color-treated blonde hair
6. Ideal for use between coloring services

Who is it for?

This shampoo is especially suitable for those who:

• have blonde or lightened hair and want to reduce warm reflections
• wish to maintain cool or platinum blonde shades
• look for color maintenance between salon visits
• prefer gentle cleansing without heaviness
• value pigmented care shampoos

How to use

Apply to wet hair and scalp, lather with gentle massage movements, then rinse thoroughly. Leave on for 1–3 minutes for a more pronounced color-correcting effect, then rinse again. Use 1–2 times per week or as needed. For optimal results, follow with a conditioner or mask from the Yūbi Blonde line.

Ingredients: AQUA / WATER / EAU, SODIUM LAURETH SULFATE, COCO-BETAINE, SODIUM CHLORIDE, GLYCOL DISTEARATE, COCAMIDE MIPA, DIMETHICONE, CITRIC ACID, SODIUM BENZOATE, SODIUM HYDROXIDE, HEXYLENE GLYCOL, CI 60730 / ACID VIOLET 43, SALICYLIC ACID, CARBOMER, LINALOOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, LIMONENE, SODIUM HYALURONATE, TOCOPHEROL, GERANIOL, CITRONELLOL, CI 77891 / TITANIUM DIOXIDE, CI 42090 / ACID BLUE 9 ALUMINUM LAKE, BUTYLENE GLYCOL, FUMARIC ACID, METHICONE, PAEONIA ALBIFLORA FLOWER EXTRACT, PARFUM / FRAGRANCE.