Shu Uemura Yūbi Blonde Purple Blow Dry Serum - 100ml

Blonde Serum Shu Uemura Yūbi Blonde Purple Blow Dry Serum

Yūbi Blonde Purple Blow Dry Serum is a leave-in care serum for blonde, lightened and highlighted hair, developed to maintain a pure, cool blonde tone during styling. The formula combines gentle color correction with heat protection, helping to neutralize unwanted yellow and brassy reflections while protecting the hair during blow-drying.

Infused with violet pigments, the formula preserves color clarity and freshness, while its lightweight texture smooths the cuticle, reduces frizz and enhances manageability. Hair appears softer, shinier and visually “cleaner” in tone without feeling weighed down.

How it works

The serum works comprehensively:

• helps neutralize warm (yellow and brassy) tones
• maintains the cool balance of blonde shades
• provides heat protection during blow-drying
• smooths the cuticle and improves texture
• adds softness, shine and control to the lengths

Integration into the Yūbi Blonde Ritual

The serum perfectly complements the Yūbi Blonde care routine and enhances the performance of other products:

• After Purple Shampoo — helps lock in the neutralizing effect and maintain a cool tone during styling.
• After Anti-Brass Mask — supports intensive color correction while adding heat protection and preserving softness and smoothness.
• As a complete system (Shampoo → Mask → Serum) — creates a structured ritual: cleansing and neutralization, deep conditioning and color protection during styling.

Reviews and Impressions

According to user feedback and professional reviews, the Yūbi Blonde line is highly appreciated for its effective neutralization of unwanted warm tones and its gentle approach to lightened hair. Users highlight that the formulas do not overdry the lengths, enhance softness and deliver visible shine, while the serum improves manageability during styling and provides additional protection against heat damage. Overall, the range receives high user ratings and is considered a professional-quality solution for maintaining cool blonde tones between color services.

Key Benefits

1. Color-correcting action with violet pigments
2. Heat protection during blow-drying
3. Maintenance of a pure, cool blonde tone
4. Smoothing and frizz control
5. Lightweight texture without heaviness
6. Positive reviews and high user ratings

Who is it for?

This product is suitable for those who:

• have blonde, lightened or highlighted hair
• want to prolong a cool blonde tone between color services
• frequently use a blow dryer and need heat protection
• seek a combination of color correction and lightweight leave-in care

How to use

Apply a small amount of serum to clean, damp hair after using Yūbi Blonde shampoo and/or mask. Distribute evenly through the lengths and ends. Do not rinse. Blow-dry or allow to air-dry naturally.

Ingredients: ISODODECANE • AQUA / WATER / EAU • DIPROPYLENE GLYCOL • DIMETHICONE • ALCOHOL DENAT. • DIMETHICONOL • GLYCERIN • PEG-14 DIMETHICONE • HYDROXYETHYL UREA • PHENOXYETHANOL • PEG-60 HYDROGENATED CASTOR OIL • POLYACRYLAMIDE • C13-14 ISOPARAFFIN • PROPYLENE GLYCOL • CI 60730 / ACID VIOLET 43 • LAURETH-7 • LINALOOL • ETHYLHEXYL SALICYLATE • LIMONENE • CI 45100 / ACID RED 52 • GERANIOL • CITRONELLOL • BUTYLENE GLYCOL • ALPHA-ISOMETHYL IONONE • COUMARIN • BENZYL ALCOHOL • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • CI 77891 / TITANIUM DIOXIDE • CI 42090 / ACID BLUE 9 ALUMINUM LAKE • METHICONE • PAEONIA ALBIFLORA FLOWER EXTRACT • PARFUM / FRAGRANCE.