Shu Uemura Umou Hold Cream - 100ml

Shu Uemura Umou Hold Cream

Umou Hold Cream is a strong-hold styling cream from The Art Of Styling line, designed for precise, structured and polished hairstyles. “Umou” means “feather” in Japanese — a symbol of lightness that reflects the balance between reliable hold and a natural feel on the hair.

The cream delivers long-lasting hold without stiffness or stickiness, helping maintain the hairstyle throughout the day. Its lightweight texture distributes evenly, creating a neat, smooth finish with natural shine. It helps control frizz and supports the style even in humid conditions.

Umou Hold Cream is especially suitable for short to medium-length hair when clear structure, discipline and defined texture are required.

How it works

• provides strong, long-lasting hold
• maintains softness and movement without heaviness
• creates a smooth surface with natural shine
• controls frizz and texture
• helps maintain the hairstyle throughout the day

Hair looks neatly styled, structured and polished while retaining natural movement.

Key benefits

1. Strong hold without stiffness or stickiness
2. Ideal for short and medium-length hair
3. Defined structure and polished finish
4. Frizz control and shape discipline
5. Natural shine without heaviness
6. Suitable for daily styling

Who is it for?

• those creating structured, sleek or slick-back styles
• anyone wanting strong hold without a “concrete” effect
• those struggling with frizz and loss of shape
• users seeking a controlled, polished finish
• those who prefer a cream texture over gel

How to use

Rub a small amount between your palms and apply to dry or slightly damp hair. Shape with fingers or a comb. Blow-dry if needed for a more defined structure.

Ingredients: AQUA / WATER • DIMETHICONE • PEG-40 HYDROGENATED CASTOR OIL • VP/VA COPOLYMER • PPG-5-CETETH-20 • STEARYL ALCOHOL • C20-40 ALKYL STEARATE • PETROLATUM • TRIBEHENIN • CERA ALBA / BEESWAX • BUTYLENE GLYCOL • PEG-150 PENTAERYTHRITYL TETRASTEARATE • PHENOXYETHANOL • CELLULOSE GUM • CAPRYLYL GLYCOL • SORBIC ACID • ETHYLHEXYLGLYCERIN • DISODIUM EDTA • LIMONENE • POTATO STARCH MODIFIED • BENZYL BENZOATE • ALPHA-ISOMETHYL IONONE • PROPYLENE GLYCOL • LINALOOL • HEXYL CINNAMAL • CITRAL • BENZYL ALCOHOL • CITRONELLOL • SORBITOL • CAMELLIA SINENSIS LEAF EXTRACT • TOCOPHEROL • CITRIC ACID • SODIUM HYDROXIDE • ASCORBIC ACID • PARFUM / FRAGRANCE