Shu Uemura Ashita Supreme Intense Revitalization Serum

Ashita Supreme Intense Revitalization Serum is an intensive leave-in treatment designed to restore hair lengths and ends, caring for weakened, dull, and breakage-prone strands. Acting as a concentrated boost of vitality, it deeply nourishes, enhances hair elasticity, and restores natural radiance without weighing hair down.

The formula is based on ashitaba extract — a Japanese plant renowned for its regenerating and antioxidant properties. Thanks to this, the serum helps strengthen hair structure, improve overall appearance, and protect against daily damage caused by styling and environmental factors.

Its lightweight, silky texture instantly spreads through the lengths, leaving hair smoother, easier to detangle, and more manageable during styling. Suitable for all hair types, it can be used as part of a complete routine or on its own.

How the serum works

The treatment targets hair quality along the entire length:

• infuses moisture and nourishing components
• strengthens the hair fiber and reduces breakage
• smooths the cuticle to minimize frizz
• restores softness, shine, and a well-groomed appearance
• creates an invisible protective layer to prevent dryness at the ends

With regular use, hair appears denser, feels noticeably softer, and gains healthy-looking shine.

Key benefits

• Intensive restoration without heaviness
• Improved elasticity and strength
• Visible enhancement of smoothness and shine
• Lightweight leave-in formula
• Suitable for all hair types, including dry and damaged
• Convenient for daily use

Key ingredients

• Ashitaba extract — supports renewal processes, strengthens hair, and provides antioxidant protection.
• Moisturizing components — help maintain optimal hydration and prevent dryness.
• Smoothing complex — improves hair texture, eases detangling, and adds silkiness.

How to use

Apply a small amount to clean, towel-dried or dry hair, distributing from mid-lengths to ends. Do not rinse. Use daily or as needed, including before styling.

Ingredients: AQUA / WATER / EAU • ISOPROPYL MYRISTATE • DIMETHICONE • AMODIMETHICONE • AMINOMETHYL PROPANOL • PHENOXYETHANOL • CARBOMER • POLYQUATERNIUM-4 • POTATO STARCH MODIFIED • HYDROXYPROPYL GUAR • BEHENTRIMONIUM CHLORIDE • TRIDECETH-6 • BUTYLENE GLYCOL • ISOPROPYL ALCOHOL • BENZYL SALICYLATE • BENZYL ALCOHOL • LIMONENE • CETRIMONIUM CHLORIDE • LINALOOL • ALPHA-ISOMETHYL IONONE • HYDROXYCITRONELLAL • ANGELICA KEISKEI LEAF/STEM EXTRACT • PANTHENOL • CITRAL • CAFFEINE • BIOTIN • FERULIC ACID • CITRIC ACID • PARFUM / FRAGRANCE (F.I.L. N70048164/2).