Shu Uemura Izumi Tonic Strengthening Shampoo

Shu Uemura Izumi Tonic Strengthening Shampoo

Izumi Tonic Strengthening Shampoo is a strengthening shampoo for fragile and weakened hair, inspired by the Japanese yu-su-ru ritual — the tradition of caring for hair with rice water. It gently cleanses the scalp and lengths while helping to reinforce the hair fiber, improve hair density, and enhance overall hair quality.

Enriched with mineral- and nutrient-rich rice water and ceramides, the formula delicately removes impurities and excess sebum without drying out the lengths. Active components coat the hair, strengthen its structure, and help restore cuticle smoothness, leaving strands more elastic, softer, and more radiant.

The shampoo helps reduce breakage and the risk of split ends, leaves hair looking well cared for, and makes lengths appear visibly denser. Suitable for fine, damaged, and breakage-prone hair that needs daily strengthening with a fresh, lightweight feel.

How it works

The shampoo delivers multi-benefit action:

• gently cleanses the scalp and lengths
• helps strengthen the hair structure and reduce breakage
• smooths the cuticle and improves hair texture
• boosts elasticity, softness, and natural radiance
• helps prevent split ends

With regular use, hair looks smoother, denser, and noticeably stronger.

Key benefits

1. Gentle cleansing without dryness
2. Strengthens weakened hair and improves density
3. Helps reduce breakage and improve elasticity
4. Smooths lengths and enhances natural shine
5. Formula with rice water and ceramides
6. Suitable for daily use and all hair types, especially fragile hair

How to use

Apply to wet hair and scalp, lather with massaging motions, then rinse thoroughly. Repeat if needed. For maximum strengthening results, use with the Izumi Tonic conditioner, mask, or leave-in treatments.

Ingredients: AQUA / WATER / EAU . SODIUM LAURETH SULFATE . CITRIC ACID . COCAMIDOPROPYL BETAINE . SODIUM HYDROXIDE . PROPYLENE GLYCOL . SODIUM CHLORIDE . SODIUM BENZOATE . HEXYLENE GLYCOL . POLYQUATERNIUM-10 . SALICYLIC ACID . LINALOOL . LIMONENE . BUTYLENE GLYCOL . CITRONELLOL . COUMARIN . ALPHA-ISOMETHYL IONONE . GERANIOL . HYDROLYZED RICE EXTRACT . PARFUM / FRAGRANCE